First-of-its-Kind PSA Campaign Targets the 86 Million American Adults with Prediabetes
01.21.16 Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
The campaign launched today and has a simple but strong message: No one is excused from prediabetes. Humorous PSAs in English and Spanish encourage people to take a short online test at DoIHavePrediabetes.org to learn their risk. People can also take the risk test in real-time through interactive TV and radio PSAs, and learn more about the risk factors associated with the condition. The campaign website features lifestyle tips and links to CDC’s National Diabetes Prevention Program, which connects visitors to a registry of CDC-recognized programs across the country. The campaign also includes an integrated SMS texting initiative which will allow people to take the risk test via text message and receive ongoing support and lifestyle tips. Per the Ad Council’s model, all media will run in time and space entirely donated.
Wellness Plan May Help Reduce Presenteeism
07.13.15 Wellness plan may help reduce presenteeism, HR expert says
Presenteeism costs U.S. companies billions of dollars each year, but implementing employee wellness programs, changing the corporate culture and using paid leave can help reduce the problem, writes Janet Flewelling of the HR firm Insperity. Wellness programs can help employees focus on their health, and healthy workers are more engaged at work and take fewer sick days, Flewelling said.
New Wellness Guidelines Benefit Employees, Companies
04.16.15 New American Heart Association guidelines for wellness plans can help improve the cardiovascular health of the workforce as well as employee recruitment and retention, said Melanie Carvell of Sanford Health's Woman's Health Center in North Dakota. Carvell said health screenings from Sanford's wellness program discovered more than 200 people had prediabetes, which can be reversed with healthy lifestyle changes, and 22 were diagnosed with diabetes and could benefit from disease management programs.